For those who live the culture and those who aspire to join it, Villagers helps outdoor brands grow with authenticity and guides non-outdoor brands to connect credibly with this expanding cultural movement.
Why we exist
What we do
strategy, structure and purpose.
We help brands activate and operate marketing through Outdoor. By aligning strategy, culture and execution. We define the narrative, structure the marketing ecosystem, connect the right talents and ensure every activation feels credible, consistent and lived.
How we do
Fluent accross all levels of the brand ecosystem
From digital to retail, from brand strategy to on-field production, from campaign films to VIC experiences, we infuse outdoor culture at every level. Designing ideas through a truly 360° vision where culture, emotion, and brand move as one.
A collective force
Supported by an experienced field partner
To bring this vision to life, Villagers fused with BlueMax Media, representing the convergence of creative strategy and field expertise .
WHO WE ARE
FOUNDED IN 2025. FORGED OVER THE YEARS
Johann Bernast, Founder of Villagers, brings over 15 years of experience across global agencies such as DDB and BETC, and brands like Peugeot and Jaeger-LeCoultre. His dual background provides a 360° understanding of creativity, strategic and operational, bold yet grounded. Ultra-trail and Ironman finisher and an avid cyclist he channels the same endurance, discipline, and passion from the outdoors into building brands.
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